Empowering Democracy
Participative Social Media Campaign Strategies Inspired by the Cultural and Creative Economy
As a tech start-up founder and impact-driven entrepreneur, this individual is passionate about building companies and promoting entrepreneurship as a catalyst for scalable solutions that positively impact society. With a deep commitment to driving transformative change in the business world, they have dedicated their career to developing innovative, future-proof organizations. Their work focuses on leveraging technology and strategic insights to create sustainable growth and foster team acceptance and development. Through their ventures, they aim to inspire and empower other entrepreneurs to pursue impactful and socially responsible business practices.
Project
This pilot project aims to strengthen democracy by developing innovative social media strategies inspired by the cultural and creative economy. Targeting undecided or swing voters susceptible to extremist narratives, the project seeks to re-engage these individuals and restore their trust in democratic values. By leveraging creative approaches, such as music, text, and stories, the project will produce emotionally resonant content to counteract political disillusionment and radicalization. The outcomes include actionable templates and recommendations for responding to hate speech and misinformation, with the top strategies tested and refined for broader adoption. Ultimately, the project demonstrates the potential of creative solutions to foster democratic engagement and inspire similar initiatives across Europe.
